Abstract
This paper is about paradigmatic slurs, i.e. expressions that are prima facie associated with the expression of a contemptuous attitude concerning a group of people identified in terms of its origin or descent, race, sexual orientation, ethnia or religion, gender, etc. Our purpose is twofold: explaining their expressive meaning dimension in terms of a version of stereotype semantics and analysing their original and most typical uses as insults, which will be called with a neologism ‘insultive’, in terms of a speech act theory.