Abstract

The article deals on the significance of the market in the contemporary society. The author observessome moralizing position that the market as such promotes general alienation and increasinglydeveloping fragmentation of the members of community. It is sustained the idea of Karl Marx that theindividual at the standpoint of the market becomes the atom of the industrial forces and loses its ownidentity. The exploitative tendencies which Marx supplies that they increasingly intensify from thestandpoint of the postcapitalistic society. The market is defined as self-dependent and autonomicaldeterministic entity which can be divorced from the usual array of social contingencies in the contextof the social. The author affirms that it is stimulating not only social fragmentation and generalalienation but it is inciting total irresponsibility which contradicts with the dogmas of Christianity, ofchristocentrism in the market-place and the philosophical notions of Emmanuel Levinas who followsthese lead. The postindustrial forces manipulate by the individuals and reduce to the economicallogical imperatives rendering them into the screws of reproductional apparatus just like the producibleobjects. So there are eliminated all the possibilities of social solidarity and establishes “unconscionableconsumerism”. The author claims that in this particular case contemporary consumerism develops thedeorganising forces in our society and takes us to the situation as Margaret Thatcher says, society doesnot exist at the marketplace.Keywords: market, Karl Marx, alienation, social irresponsibility