Abstract

This study illustrates how local shamans in the Tsugaru area in Japan adapt to contemporary society by focusing on their practices and self-identity formation process. There are two types of shamans in this area: itako and kamisama. The number of itako is decreasing drastically and kamisama are taking over the role. In this context, it is important to examine how and to what extent local contexts affect kamisama’s practices and their identity. Conversely, it is also important to understand the extent to which they are affected by phenomena outside of the local community, such as mass media and tourism. By examining two kamisama’s lives as cases, this study reveals that a shaman’s self-identity is neither just a result of a divine calling, nor a reflection of local shamanic traditions, but a dynamic, ever-changing reaction to the social surroundings.