Abstract

Nihilism is in the air. Yet, it is hard to say to what profit—beyond that for marketers and manufacturers of electronic devices. Advertisements paradoxically take on a bravura of appealing to targeted-consumers’ nihilism in the guise of bold autonomy dependent on one’s incorporating their brand names into one’s life. Social analysts themselves, reporting on such phenomena, seem to shy from too much criticism of the trend lest they appear out of touch. We seem to have ended up in a sociopolitical condition in which everyone senses some kind of social and ecological disaster looms but the free market of ideas should not disturb itself too much about it.