Abstract

Scholars attribute contemporary union failure to structural factors, such as the legal decision allowing striking workers to be permanently replaced, and to globalization. This article examines the strategic choices made by New Labor’s leadership after their victory at the AFL-CIO in 1995, and the choices made by the breakaway unions that formed Change to Win. I identify the influence of Saul Alinsky in the background of many of the current New Labor leaders and attribute the strengths and weaknesses of New Labor’s organizing approach to Alinsky’s strengths and weaknesses. I argue that despite two decades of rhetoric about organizing and the difficulties presented by a hostile climate, a critical factor in labor’s decline rests with decisions within its control: to embrace corporate campaigns and narrowly defined interest-based politics—decisions that led unions away from workers and the workplace and put them at odds with unorganized workers and the community.