Abstract

Eighty-four undergraduate male subjects were tachistoscopically exposed either to an experimental message designed to arouse anxiety , or to a neutral control message , at 4 ms or 200 ms durations. Electrodermal responses were recorded before, during and after exposure to the critical messages. Three measures of awareness of 4 ms stimuli were used; recall, recognition and discrimination. No evidence of stimulus awareness was found on any of these measures. Only subjects exposed to the experimental message at 4 ms durations showed a significant increase in EDR from pre-exposure to message exposure period. These results support Silverman's hypothesis that drive-related stimuli must be presented subliminally in order to produce significant effects on behavior, and are consistent with Bornstein's hypothesis that stimulus awareness inhibits responding to drive- and affect-related stimuli