Evaluative media discourse in the context of public policy

Epistemological studies in Philosophy, Social and Political Sciences 4 (23):3-9 (2013)
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Abstract

The political process is being scrutinized by media nowadays. Communicative environment that comprises television, blogosphere and social networks is a political factor itself, either directly or indirectly shaping the agenda of creating a picture of the world, offering ways of interpreting reality. That’s why foreign policy activity of state leaders is acted in terms of public policy when there is a need not only to publicly assess reactions, but also to form the so-called ‘negotiating environment’ on certain issues. All these taken into consideration condition the relevance of research. Russian President Vladimir Putin’s speech at the Munich Conference on Security Policy that was made on February 10, 2007 is one of the manifestations of the public ploicy in question. The public policy in the article refers to mediatisated political practices that aim primarily to obtain the effect of publicity, awareness, ability to be taken in the sense of consent with the implementation of policies directly in any field. The public policy arises in response to political and social demands, and policy statements are its formal expression or articulation. The basic approach in the analysis of media discourse assessment used in the article is a critical discourse analysis. The critical discourse analysis considers the discourse as a form of social practice. Discourse description as a social practice means dialectical discursive relationship between a separate discursive event and a situation, an institution and a social structure which it is formed by. Here we face the emergence of ideological effects in the language use. Ukrainian, Russian and Anglo-American corpuses of stock media discourse are under analysis in this work. The author concludes that the media shape semantic space; impose interpretative models associated with the foreign policy of the Russian Federation. The discourse itself is filled with words that are semantically aggressive like an attack, a war, a conflict, weapon, a fighting, aggression, a collision, etc. This analysis continuation can provide a basis for speech and text understanding in the social space.

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