Interactions between Doctors and Pharmaceutical Sales Representatives in a Former Communist Country

Cambridge Quarterly of Healthcare Ethics 23 (3):349-355 (2014)
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Abstract

An anonymous survey distributed to doctors in Poland revealed the troublesome relationship between physicians and pharmaceutical sale representatives in terms of the frequency of visits, the trust of physicians in information supplied by sales reps, gifts accepted, and the general influence of marketing strategies on physician decisions. Challenges remain, despite laws enacted to address the problem

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10.1017/s0963180113000960

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