Does Multimarket Contact Dampen Corporate Philanthropy? A Study on the Geographic Allocation of Corporate Philanthropy

Business and Society 62 (8):1637-1696 (2023)
  Copy   BIBTEX


While previous studies have discussed how much should be given by firms, less is known about how firms would spend these investments, such as strategically allocating these philanthropy activities across geographic markets. This study examines the impact of multimarket contact on corporate philanthropy in different geographic markets. Using Chinese property insurance firms from 2007 to 2015 as samples, the results show that firms are less likely to initiate philanthropy activities in geographic markets with high multimarket contact. We also found that the negative impact of multimarket competition on corporate philanthropy is stronger in highly concentrated markets. Moreover, this negative relationship is stronger when institutional distance at a firm level is low. Our study contributes to the literature on corporate philanthropy and multimarket contact.



    Upload a copy of this work     Papers currently archived: 89,703

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

What do we know about corporate philanthropy? A review and research directions.Wonsuk Cha & Ujvala Rajadhyaksha - 2021 - Business Ethics, the Environment and Responsibility 30 (3):262-286.
Corporate Philanthropy Research.Ann K. Buchholtz & Jill A. Brown - 2006 - Proceedings of the International Association for Business and Society 17:70-71.


Added to PP

6 (#1,257,681)

6 months
6 (#200,786)

Historical graph of downloads
How can I increase my downloads?