Abstract

Jean Baudrillard took the ‘object’ of everyday experience and developed it into the ‘Object’ that escapes the subject-object relationship, and in this way formulated a unique version of the theory of materialism. Taken in its extreme form, the later Baudrillard termed it the ‘fatal strategy’, that is, the strategy for eliminating the subject-object relationship by means of the endless proliferation of objects. This demonstrates the particular ways in which Baudrillard tried to respond to, criticize, and even shatter the subject-object relationship by completely subverting the logic of subjectivism. In his theoretical situating, the ‘Object’ will chase off the subject through ‘seduction’, ‘disappearance’, and ‘catastrophe’, and this ‘revolt of the object’ is in his view the only remedy for the crisis of modernity. In the author’s view, however, such ‘terrorism of objects’ does not occur groundlessly, and Baudrillard’s extremization of the ‘logic of the object’ should be viewed as resulting from the Marxism that was constantly evolving and deepening and its inheritance in the West, that were combined with the contemporary realities of capitalism.