Abstract

In its widest sense, public relations is about productively communicating with a broader audience, either directly or indirectly, such as through journalist interviews. Academic writing can be abstruse and lengthy, while media coverage can translate those difficult ideas into ordinary language in a more digestible form. Media articles are much easier to share; even as more paywalls are erected on media sites, they're still typically far cheaper than accessing academic journal articles, if not costless. Some initial groundwork is needed for any media‐relations activities. This is about understanding the “rules of engagement” with the media, including who the right journalists are to approach and how. The chapter focuses on two main activities in media relations that might be relevant for philosophers: working with journalists on stories they're writing, and writing articles or op‐eds to be published in popular media.