Abstract

What is the growing appeal of the “Alt-Right” (Alternative Right), a white-supremacist and anti-feminist movement, for young, primarily male, Millennials in the United States? In this chapter, I outline how the Alt-Right uses laughter in its culture industry on the internet to recruit new members to its right extremist ideas. I also explain how laughter connects Alt-Right extremism with Trumpism. Throughout the chapter, I draw on Theodor W. Adorno’s critical theorizing of laughter fabricated by the culture industry to establish the theoretical framework, which I ground with in-depth interviews with Alt-Right members.