Abstract

Merton envisioned his norms of science at a time when peer-reviewed journals controlled scientific communication. Technologies for sharing and finding content have since divorced the certification and amplification of science, generating systemic vulnerabilities. Certified amplification—a new Mertonian-styled norm—enjoins their recoupling and introduces a taxonomy of strategies adopted by institutions to close the certification-amplification gap, including the proportioning of the one to the other. Examples illustrating each taxonomic type collectively paint a picture of an ethos employing a rich range of certification and amplification techniques and emerging in a decentralized fashion across heterogeneous objects, communication modalities, and institutions.