Abstract

The paper traces the development of the term behavior from its first appearance in the English language to the nineteenth century, showing that its primary meaning was always morally tinged. In late nineteenth century America, however, conceptions of morality shifted from being defined by transcendental rules to being defined by deviations from statistical norms. At the same time, the focus of psychology shifted from the study of consciousness to what organisms do, and psychologists redefined their field as the study of behavior, the term having been drained of all moral significance, ready for use by value-neutral science