Abstract

Faring poorly by international standards, out-of-home childcare in Canada is often described as ‘in crisis’. This study addresses how national childcare movement actors, who are overwhelmingly women, have discursively constructed their collective identity during two contrasting political climates. Data comprise publically available media releases produced in 2005 and 2008 by the Child Care Advocacy Association of Canada, a national grassroots childcare social movement organization. Guided by Fairclough's overarching framework for critical discourse analysis and Koller's approach to analysing collective identity through CDA, the discursive mechanisms of CCAAC movement actors have employed in relation to their collective identity construction are identified and explored. Finally, whether or not these mechanisms may have been strategic is explored.