Abstract

The proposed article presents the socio-philosophical substantiation of the integration of ethno-functional methodology in the construction of ontological and axiological foundations of modern communication. The author reveals the main provisions of the polydisciplinary ethno-functional paradigm O. Sukharev (the idea of the meaningful role of ethnicity, understanding of the ethno-environment as a continuum of internal, external and transcendental spheres of the person, the position on the ethno-integrating and ethno-disintegrating role of the human relation to the elements of the ethno-environment) and proposes the possible variants of their projection to solve problems related to communication.The emphasis is placed on the fact that the involvement of the methodological capabilities of the ethno-functional approach will ensure the construction of the value-semantic principles of communication, taking into account the trends of the cultural and historical situation of the modern world: the unification and globalization of the cultural space, the growth of ethnic marginalization of mankind, ethnocultural particularity and mosaicism, exponential development of information and communication processes, active intercultural communication, problems of intercontinental migration, forced migration, etc. The assertion that the existing value- semantic communications bases of a particular ethno-environment operate in either a ethnointegrable or an ethno-de-inclusive role are substantiated, promote or impede both intranational and international communicative connections between people.In the context of the theme of the proposed studio the notion of value orientations of the person is defined, the specifics of modern relations between utilitarian and spiritual values are outlined, the content volume of meaning is represented as a category of social communication, its attributes (communicative intersubjectiveness, universality, legitimacy) are named. It is emphasized that in ethno-communicative communication certain meanings acquire meaningful and social status, while others lose their legitimacy and form the periphery of the sense of formation, its reserve. It is argued that consideration of the ethno- functional methodology in the implementation of communication will allow to balance the priorities of national self-identity and cosmopolitanism, to recreate the communicative aspect of the dialectic of globalization and nationalism.The socio-philosophical conclusions that the realization in the intercommunication space of such elements of the mentality of the ethnic group as values and meanings is an important personal, social and supranational significance is made. The applied clause on the possibility of implementing educational and pedagogical methods in forming the value-semantic sphere of the individual for the achievement of the appropriate level of personal, social and interethnic communication is proposed.The territorial and methodological significance of the ethno-functional approach for the modern stage of Ukrainian national statehood is updated. The projection of an ethno-functional approach in socio-philosophical modeling and substantiation of value-semantic criteria in the construction of interstate and interethnic communication, negotiation and dialogue has been developed. Keywords: modern communication, dialogue, ethno-functional approach, value- semantic constants, theoretical and methodological foundations, mentality, ethno- functional communication, sociocultural pryscriptiveness.