Abstract

The article investigates the phenomenon of social reality, which, of course, has a certain historical and philosophical importance, and at the same time is very difficult, because the focus of the author - the search for new contexts of social reality in modern scientific discourse, which is extremely important, given the complex processes taking place today in the science and society. With the gradual increase in the array of post-classical social research it is becoming more apparent the difference between the approaches used by researchers working on the basis of the classical paradigm, and an approach based on the post-classical teoretical methodology. Mastering the art of working with post-classical tools requires considerable effort, because education, as a rule, is based on the classical canons.Changes taking place in the modern world, the modern social and cultural situation, require the mobility of modern man and an adequate response to the requirements of modern society, and put it in front of the need to revise the traditional goals and targets. The authors show that in pedagogical terms, this means that the main result of education should not be a system of knowledge and skills in itself, but a set of core competencies in modern intellectual, social, legal, communication, information fields. Еspecially successful is the author uses the communicative model of social reality, allowing adequately describe the features of the functioning of the information society, to define the specifics of existing communication links arising between social space subjects. The author develops the idea that the communicative model of social reality implies the possibility of an authentic description of the information society, proved the relationship of discursive patterns of communication and problems of social simulacra with the specific modeling of virtual forms of social interactions in the information society, argued that in the context of information society made changes humanitarian settings education, and the future course of the historical development of society svyazanos bifurcation nature of future changes.