Abstract

The article shows that the investigated problem is highly relevant in the modern era, which requires formation of ideology of information society, which should play a constructive catalytic role, to move from violence to motivation and purchase of subjectivity for all. The subject of the research in this article is the ideology of the information society as a complex social phenomenon and a dynamic process. Research methods – informational and synergistic approaches that allowed us to deeply analyze this complex phenomenon. It is shown that the ideology of the information society is a system of concepts-the ideas of paradigms in which discoursing conceptualized the relationship of individuals to the information society, which should be explicitate as a multifunctional model of social organization and interaction of individuals. The ideology of the information society positions the interests of social groups, including their values, ideals, norms, rules, guidance and development of this type of society and reflects organizational activity for extrapolation in social and individual consciousness of norms and values a culture of information intended for the development of social, political, and spiritual processes in the state. The ideology of the information society reveals certain aspects and problems of information society, aimed at overcoming dogmatically-rigged and imaginary socio- existential forms of human existence in a virtual world. It is the process of evolution of ideas in the development of information society and the development of human consciousness, the formulation of common interests-needs in the state and programs of development of information society, the recognition of ideology as a set of principles and beliefs, which is based on information world-view as a social and cultural reality. The information ideology is invited to consider how the concept of social development that guides individual, the image of the model in the unity of the social and spiritual processes. Based on the ideology of information society idea of information or informatization as the main principle conceptosphere companies, which reflects the social, philosophical, political, scientific aspects of the matrix development of the society, as well as the ideological and theoretical foundations. It is proved that the search ideas of the information society taking place in Ukraine, industrial and technological backwardness from which the world’s economic leaders is growing extremely fast. Quite complicated form is the search for ideas as identity in Ukraine. The idea of the information society as the highest form of development of society can unite people, especially young people, because informatization is involved in the majority of the population. The basis of the ideologies of the information society in many developed countries had measures in solving the tasks aimed at the initiation of faith in their own strength and creativity, moral, cultural and spiritual meanings of the life of the nation and people. A separate space is devoted to the ideology of the information society, post-modern discourse, which includes the concept of «simulacrum». Postmodern methodology reveals the inner essence of stereotypes and simulacra stereopathy as a primitive matrices, based on the comprehension of the virtual-reality irrational. It simulacra is one of concepts of the postmodern ideology of the information society, representing the way the virtual- irrational reality, which reflects only some of the believability of the original, but is not a valid reflection of the essence of the actual image of the information society. Simulacra is irrational transcendental form of the model, which also coexists with individual, but they represent an empty matrix of destructive reality, blurring the distinction between valid and irrational essence of knowledge intended for mass culture and consumerism. It is concluded that the formation of the ideology of the information society can contribute to the exit from the crisis in Ukraine, to unite the nation and promote the innovative development of companies. The necessity of establishing the ideology of the information society is not only the possibility of solving certain problems of social life, but the possibility of further successful strengthening of social institutions and functions. The ideology of the information society should be subject to cultural, ethical and humanistic transformations based on the actual processes of implementation of positive model of transformation of modern society, which in the future will be able to lead our society on the path of innovative development, using the ideology of the information society, based on anti-crisis strategy, high the role of intellectual resource in science and education, building of information and innovation infrastructure, modernization of society and the use of it education.