An Empirical Investigation of the Scope of a Firm's Enterprise Strategy

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Business and Society 33 (2):167-190 (1994)
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Abstract

This article investigates the scope of a firm's enterprise strategy which is defined as the range of stakeholder satisfaction realized by a firm at a particular point in time. We found that prior profitability and several of the firm's grand strategies were correlated with enterprise strategy scope. Furthermore, environmental munificence was found to have a curvilinear relationship with enterprise strategy. Overall, this study refined and extended our understanding of enterprise strategy and stakeholder management.

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10.1177/000765039403300204

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Citations of this work

Is it ethical to use ethics as strategy?Bryan W. Husted & David B. Allen - 2000 - Journal of Business Ethics 27 (1-2):21 - 31.

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References found in this work

Corporate Strategy and the Search for Ethics.R. Edward Freeman & Daniel R. Gilbert - 1992 - Journal of Business Ethics 11 (7):514-554.
Corporate strategy and ethics.Daniel R. Gilbert - 1986 - Journal of Business Ethics 5 (2):137 - 150.

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