Abstract

Purpose In considering the ubiquity of information systems and the increasingly important role served in modern business and service delivery, social media if properly leveraged gives potential competitive advantage to a company in its respective industry. With Paramount Web Nigeria Ltd. as a case study, this paper aims to focus on the important aspects of adopting social media as an IS such as data privacy principles and the role of social media in the context of a small internet service company. Design/methodology/approach Relevant research information was relied upon to highlight the various factors involved with adopting social media as an IS. Findings Data handling and privacy policies must also be considered and properly devised if the concerned company is to effectively adopt social media as an IS. Decision-making tools such as SWOT analysis and the quality triangle are vital during the planning stages of deploying an IS. Research limitations/implications Research papers on aspects of social media as an IS especially in West African academia has been lacking. The challenge is in contextual information related to similar topics. Practical implications Findings detailed in this paper will serve to provide a better understanding of the important factors to be considered when adapting a new IS to an existing business. Originality/value This paper serves to highlight the potential factors to be considered when dealing with business ISs with a strong focus on social media and internet related services.