Abstract

Persuasion is one of the main rhetorical techniques employed in debates by early Chinese “wandering persuaders,” as it is attested by several examples preserved in Classical Chinese pre-imperial and early imperial politico-philosophical literature. The present article contributes to the study of persuasion by providing a detailed structural analysis of one of the most famous texts that openly deals with this technique, Chapter 12 ‘Shuìnán’ 說難 (The Difficulties of Persuasion) of the composite “Masters text”Hán Fēizǐ韓非子. Through such analysis, the article discloses the complex, multi-layered underlying rhetorical structure of the text, and the thick network of conceptual cross-references that are established among its different sections through the ingenious distribution of different kinds of text-structuring elements. As the present case study will show, this type of analysis is an invaluable hermeneutic tool that provides a substantial contribution to a better and fuller understanding of Classical Chinese texts.