FOCUS: Equal Opportunities: The Challenges for Business

Business Ethics, the Environment and Responsibility 2 (1):14-18 (1993)
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Abstract

The equal opportunities issue constitutes one of the biggest ethical and practical challenges ever faced by business, because it strikes at fundamental cultural assumptions about the purpose and responsibilities of business and the rights of individuals which are ingrained from childhood. The author is chairman of Business in the Community's‘Opportunity 2000′.

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