Abstract

This article provides with an overview of the qualitative research methods. Over last few decades, qualitative research is getting very popular in the fields of business, sociology, psychology and others. This article, in its introduction, gives a general idea about the qualitative research. Then it discusses the main differences between qualitative and quantitative research methods. The article also discusses about the ethical issues important for qualitative research. Lastly it discusses about the several approaches and data collection methods of qualitative research.