Abstract

This article deals with the qualitative approach to empirical studies. This approach is presumed to be closer to the social sciences. Data collection in the qualitative approach follows a combination of these three methods—direct observations, in-depth interviews, and document analysis. It typically starts with the identification of methodology, data collection, analysis, ethical concerns, and adapt to the dynamics if working in a team. Well-compiled qualitative research enhances comprehensibility of social phenomenon. The technique used in the selection of data collection depends on the research question, leading to the research strategy that best fits the research objective, availability/access to particular data sources, and available resources. While various beliefs are held in common between the quantitative and the qualitative, a researcher must first assert the purpose and nature of the project, in order to come to a deterministic conclusion as to which approach is best suited for the research to be conducted.