Linking product offering to consumer needs: inclusion of credence attributes and the influences of product features

Abstract

The Quality Guidance Model was extended beyond sensory properties to include credence motivations like healthiness, environmental friendliness, naturalness, and safety. This Extended Quality Guidance Model was built and tested to explain consumer preferences from consumer perceptions, expert sensory judgments, and metabolite features of tomatoes. The different type of features made it possible to explore the actionability of the features in predicting consumer preferences both in-store and upon consumption

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 91,571

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

  • Only published works are available at libraries.

Similar books and articles

Can designing and selling low-quality products be ethical?Willem Bakker & Michael C. Loui - 1997 - Science and Engineering Ethics 3 (2):153-170.
Can designing and selling low-quality products be ethical?I. I. Bakker & Michael C. Loui - 1997 - Science and Engineering Ethics 3 (2):153-170.
Ethical life cycle of an innovation.Mari Meel & Maksim Saat - 2002 - Journal of Business Ethics 39 (1-2):21 - 27.

Analytics

Added to PP
2015-08-30

Downloads
2 (#1,799,720)

6 months
1 (#1,470,413)

Historical graph of downloads
How can I increase my downloads?

Citations of this work

No citations found.

Add more citations

References found in this work

No references found.

Add more references