Abstract

This study analyzed the content of questions in the quiz show Who Wants to be a Millionaire in the UK, the USA, Australia, Singapore, and India. A total of 1,823 questions were sampled. The topics of questions varied from country to country with programs in Australia and the UK over-representing language, the USA and Singapore over-representing light entertainment, and India over-representing history. The share of local themes was positively related to the country’s size of population. In all the countries, questions that awarded higher prizes more frequently required academic knowledge, whereas pocket money questions more often called for popular everyday knowledge. Overall, the global quiz format appears to be sensitive to relatively small cultural differences. The hierarchy of knowledge it features is in line with western norms.