Abstract

The Global Economic Ethic Manifesto is a credo embodying a set of basic transcultural values aimed at encouraging ethical dealings by business enterprises. However, through analysis of documents and expert interviews, study findings reveal that there has been little adoption and/or implementation of the Ethic Manifesto since its celebrated United Nations launching in 2009. Only sixty-three signatories have signed on, consisting of a majority of individuals, and the remaining twenty-seven are primarily affiliated with European business enterprises. Our study recommendations include tighter integration of the Ethic Manifesto with the Global Compact; an organizational commitment, i.e., by the CEO and board of directors, to the Ethic Manifesto; a broad-based reporting requirement on general progress in meeting the Ethic Manifesto’s principles; and business enterprise use of a logo indicating conformance with the principles of the Ethic Manifesto to stakeholders, all of which could improve business enterprise participation in this civil society initiative.