How Fashion Brands Learned to Click – A Longitudinal Study of the Adoption of Online Interactive and Social Media by Luxury Fashion Brands

Iris 34 (2013)
  Copy   BIBTEX

Abstract

This article has no associated abstract. (fix it)

Categories

Keywords

Reprint years

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 93,932

External links

  • This entry has no external links. Add one.
Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

My notes

Similar books and articles

From Fashion as Kitsch to Kitsch in Fashion: Redefining Beauty and Taste Today.Maribel Castro Díaz - 2023 - In Max Ryynänen & Paco Barragán (eds.), The Changing Meaning of Kitsch: From Rejection to Acceptance. Palgrave / MacMillan (Springer Verlag). pp. 181-204.
Online brands: Branding, possible worlds, and interactive grammars.Carlos Scolari - 2008 - Semiotica 2008 (169):169-188.
Nexus Between Consumer’s Motivations and Online Purchase Intentions of Fashion Products: A Perspective of Social Media Marketing.Feng Yu, Qian Wenhao & Zhou Jinghong - 2022 - Frontiers in Psychology 13.
“In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media?Daniel-Rareș Obadă & Dan-Cristian Dabija - 2022 - International Journal of Environmental Research and Public Health 19 (8).
Moscow on the fashion map: between periphery and centre.Djurdja Bartlett - 2011 - Studies in East European Thought 63 (2):111-121.
Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands.Felix Septianto, Yuri Seo & Amy Christine Errmann - 2020 - Journal of Business Ethics 169 (2):211-224.
When sarees speak: Saree pacts and social media narratives.Arti Sandhu - 2022 - Feminist Theory 23 (3):386-406.
Design of emotional branding communication model based on system dynamics in social media environment and its influence on new product sales.Yin Zhang, Zhongfang Tu, Wenting Zhao & Lu He - 2022 - Frontiers in Psychology 13.
Engaging marginal stakeholders on social networking sites. A cross‐country exploratory analysis among Generation Z consumers.Marco Valerio Rossi, Pasquale Sasso, Andrea Perna & Ludovico Solima - forthcoming - Business Ethics, the Environment and Responsibility.
Performances of the Online Self for Networked Audiences: An Introduction to the Special Issue.Smeeta Mishra & Amani Ismail - 2018 - Journal of Human Values 24 (1):vii-xiii.

Analytics

Added to PP
2013-11-24

Downloads
15 (#947,808)

6 months
15 (#233,542)

Historical graph of downloads
How can I increase my downloads?

Citations of this work

No citations found.

Add more citations

References found in this work

No references found.

Add more references