Abstract

The International Council on Monuments and Sites (ICOMOS), strongly believes that heritage—natural and cultural, tangible and intangible—is fundamental to addressing the United Nations (UN) Sustainable Development Goals (SDGs). This paper explores Liangzhu cultural heritage located in Hangzhou, China. It argues that cultural heritage is also a special kind of living narrative. In accordance with the United Nations Sustainable Development Goals, cultural heritage narratives carry an important function in global sustainable development. Cross-media narrative development of Liangzhu site and ancient symbols are explored, from the appearance of elements like "The God with Mixed Human and Animal Facial Features" in design products, to the consideration of the pioneer integration of 5G technology taking place in the city of Hangzhou, an example of sustainable urban development.