Ethics of a Social Marketing Campaign: An Integrative Assessment Model

Journal of Media Ethics 34 (2):114-127 (2019)
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Abstract

ABSTRACTThe social marketing campaign is a value-laden communicative process aiming to change individual behavior and public policy. Due to its normative nature and implications, this process has t...

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10.1080/23736992.2019.1600406

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The TARES Test: Five Principles for Ethical Persuasion.Sherry Baker & David Martinson - 2001 - Journal of Mass Media Ethics 16 (2-3):148-175.
Healthy respect: ethics in health care.R. S. Downie - 1994 - New York: Oxford University Press. Edited by Kenneth C. Calman & Ruth A. K. Schröck.
Health, disease and the goal of public health.Bengt Brülde & Angus Dawson - forthcoming - Public Health Ethics: Key Concepts and Issues in Policy and Practice:20--47.

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