Abstract
The paper introduces the “Contest Paradox”: on the one hand, rational competitors employ the most effective means to achieve the constitutive end of games - winning; On the other hand, apparently rational competitors often employ means that are sub-optimal for winning, e.g., playing beautifully or fairly. Nevertheless, the actions of such competitors are viewed as rational. Are such competitors rational? I reject the possibility of resolving the paradox by appealing to additional ends or norms to winning, such as playing sportingly. Instead, I argue that the constitutive end of games is not a win simpliciter, but a type of win, such as winning-beautifully or winning-fairly. This interpretive framework is theoretically advantageous because it accounts better for the ‘unity of action’ or ‘flow’ competitors experience, better deals with various cases, and accommodates different traditions of competing.