Abstract

This paper examines the relation of social media to political discourse in light of Bruno Latour’s notion of political discourse being (innately and positively) “crooked” (se courber) in his book, An Inquiry into Modes of Existence: An Anthology of the Moderns. In this book, Latour argues for a geometry of political rhetoric and its claims to truth that is the reverse of the Western philosophic tradition’s. This article looks at that geometry from the aspect of rhetorical strategies of fragment and punctuation, empowered by the form and use of social media. It examines such in the presidential campaign of Donald Trump in the United States of America during 2015-2016. Contrasts and connections to earlier, ‘old media,’ mediums and technologies, such as that of modern journalism and radio are made.