Abstract

Starting from the assumption that the ability to see patterns and thus abstract from actual events and properties of specific objects is universal, the article reviews different conceptualizations of and attitudes toward the terms ‘theory’ and ‘model’, identifying two co-existing and opposing tendencies: the love for details and the attraction to generalizations that can cover a wide range of phenomena. Using as a backdrop seven theses here reproduced in the Appendix, the article also examines the implications of taking the notion of interaction as primary in the analysis of language and culture. Such implications involve the need to identify useful units of analysis and evaluative measures for competing theories and models.