Parental mediation of internet use and cultural values across Europe: Investigating the predictive power of the Hofstedian paradigm

Communications 39 (4):389-414 (2014)
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Abstract

The EU Kids Online project aims to enhance knowledge of the experiences and practices of European children and their parents regarding online risks and safety. A crucial research effort by the EU Kids Online network has been a survey in 25 European countries which targeted approximately 1,000 children per country. This article applies a cross-cultural values filter to the data that were gathered on parental mediation and the Internet in this survey. Our intention is to test whether Geert Hofstede’s cross-national research results about national cultural values also apply to the EU Kids Online data on parental mediation. This implies studying collectivism versus individualism, low versus high power distance, masculinity versus femininity and low versus high uncertainty avoidance. We test whether differences between nations on these four dimensions correlate with differences between countries in parental mediation of the Internet and we test which European countries form clusters.

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