The real internet

International Journal of Žižek Studies 4 (1) (2010)
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Abstract

This piece looks at the implications of Zizek's work on cyberspace for understanding the ideology of communicative capitalism. Emphasizing the role of the decline of symbolic efficiency in theorizing virtuality, the author extends the analysis into the field of practices known as Web 2.0. She argues that Zizek's work on drive opens up the internet as Real and employs it in a critique of Kittler and Hansen

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