Abstract

While driving, one night, Chris got distracted by a notification on his phone and provoked the car accident that killed his fiancé. Smithereens is centered on the idea that digital devices are constantly calling for our attention and that their design makes their use addictive. This happens because big internet companies are earning a fortune through a new economic model based precisely on the managing of attention and the extraction of behavioral data. This chapter looks at the reasons and strategies behind the monetization of attention and considers the dynamics through which a pathological use of online platforms and digital devices is forced on the user.