Abstract

The author first used the neologisms mediot and mediotism in a series of 1973 essays. Both anagrams of “media idiot”, they base on the Greek idiotes in its meaning of “non-specialist” or “ignorant” rather than mentally backward. The terms basically refer to recipients of printed, electronic and digital media-press readers, TV viewers, radio listeners and internauts. Mediots uncritically accept all the media say, will-lessly allowing them to mould their minds and souls like plasticine. As if hypnotized, they readily submit to every fashion, stereotype or snobbery the media propagate.Mediotism is a limitation and sign of contemporary humanity’s spiritual and intellectual weakness. At the same time, it constitutes an enormous challenge. Mediotism symptoms are easy to spot—they appear in all social classes and professions and on all education levels; its closest relatives are functional illiteracy and Erich Fromm’s “consumer idiot”.It is worth noting that mediotism and mediot have become commonly used terms in public (especially political) debate thanks to author’s two book publications and radio appearances