Abstract
This chapter argues that consequentialism provides a natural and straightforward interpretation of the formula of the end‐in‐itself. We treat rational nature as an end, and not a mere means, by promoting, first, the conditions necessary for the flourishing of rational nature and, second, the conditions necessary for the realization of the permissible ends of others. Although it is commonplace to assume that deontological constraints treat humanity as an end‐in‐itself, in fact, Kant provides no argument at all for agent‐centered or agent‐relative constraints on the maximization of agent‐neutral value. Indeed, Kant's argument for the conclusion that rational nature is an end‐in‐itself just as easily implies that we should maximize the realization of morally objective ends. We must thus look elsewhere in Kant's theory for the promised refutation of consequentialism.