Abstract

A number of contributions are been given in recent years to illustrate Herbert Simon’s multidisciplinary approach to the study of behaviour. In this chapter, I give a brief picture of the origins of Simon’s bounded rationality in the framework of rising AI. I show then how seminal it was Simon’s insight on the unifying role of bounded rationality in different fields, from evolutionary theory to domains traditionally difficult for AI decision-making, such as those of real-life and real-world problems.