Abstract

In the late 1980s, there was a proliferation of popular imagery of 'new' men and 'post-feminist' women, with the concept of 'post-feminism' reinforcing and emphasizing the differences between independent, upwardly-mobile, career orientated women, and those women who 'choose' the more 'natural' role of wife and mother. The Illusions of 'Post-Feminism": New Women, Old Myths maintains that 'post-feminism' is a myth. Through in-depth interviews with women about four major areas of their lives: education, work, the media and the family, the authors challenge and expose the myths implicit in the concept of 'post-feminism'. The research illustrates that women's discontent continues, despite the assumption that gender equality would result from equal opportunities legislation. The chapters highlight the ineffective nature of liberal reformism and demonstrate how power relations still lie at the root of the oppression of women.