Abstract

In 2020, Yiwen Wang published an article about gender-switching videos, a Chinese gender subculture in the digital media environment. Different from Wang, who identified gender-switching videos as an example of the slash subgenre, through a more comprehensive investigation of this subgenre this study found that gender-switching videos—which can be divided into two categories of complete and selective—involve homoerotic, heteroerotic and queer narratives. This article starts by demonstrating the multi-gender/sexual orientation narrative in gender-switching videos, and further analyses their social and cultural functions as a gender subculture in reconstructing gendered relationships in traditional Chinese aesthetics and narratives. The theory of feminist utopian narratives is further introduced to better understand how Chinese women intervene in the grand historical narrative as an important force to influence the development of history and story plots via fiction content creation in the digital media environment.