Abstract

Start-ups navigate complex challenges in today's business environment, requiring a delicate balance of economic, environmental, and social objectives for long-term success. This study investigates the pivotal factors within business models that drive sustained value creation for sustainability-focused start-ups. Through a comprehensive literature review encompassing environmental, social, and performance dimensions, we identify resilience as a primary component of sustainable decision-making, supported by adaptability and convenience. Emphasizing resilience and adaptability in decision-making processes enables sustainable start-ups to maintain competitive advantages while pursuing sustainability goals. We advocate for a collaborative decision-making approach focused on long-term value creation through sustainability measures, providing a framework for developing or refining sustainable business models. Future research may further explore the identified success factors within sustainable start-ups.