The Irrationality of Rationality in Market Economics: A Paradox of Incentives Perspective

Business and Society 62 (3):482-487 (2023)
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Abstract

Current incentive structures are more favorably aligned with the world’s problems than with their solutions. We conceptualize this as the paradox of incentives to argue the need for new thinking and restructuring of incentives to break the paradox during the COVID-19 pandemic and beyond, and create new opportunities for societal transformation.

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