Abstract

Vida Guerra is a Cuban model from northern New Jersey. She made her name in hiphop videos and in "gentlemen's magazines" but quickly became in intermediate supermodel, with her own calendars, making-of-the-calendar DVDs, official website, fan websites, television show, and controversy over a "leaked" nude photo. . . . Vida's popularity has caused one writer to suggest "You may now move over J-Lo, and make way for Vida;" in short, tiene culo, to borrow the Spanish slang that adorns one of her virally distributed Internet images. . . .this information about Guerra's body explains her popularity by raising additional questions. If the shape of her body makes her popular, what makes that shape popular? Specifically, what accounts for the shift in body fashions that raises the stock of female cults--"rumps with bumps"--at the expense of "stick figures"? And what further shift requires J-Lo to "make way for Vida"? These are questions specifically about the conditions that make Vida Guerra a public figure and that constitute her body as beautiful