Abstract

This article introduces a different insight on the role of leadership in the process to develop sustainability and achieve lasting improvement in quality of life. Authors bring together the societal, organizational and individual levels of sustainability in one conceptual framework and discuss the interconnectedness among these three levels. The conclusion is that an effective approach to sustainability starts from the inside, i.e. from the individual level. This implies a decisive role for personal leadership in the change path towards sustainability. It brings new challenges and responsibilities for higher education in the preparation of a new generation of managers and leaders who can think and act from a sustainability perspective.