Abstract

In this paper we describe expertise as a way of seeing. We use match analysis `punditry’ as a setting to show how professional vision is interactionally achieved in TV sport broadcasts through environmentally coupled gestures enhanced by camera actions and a new technology of vision called telestrator. The paper is based on data from video sequences of football TV broadcasts where the pundit shows to the TV host in the studio and to the non-expert audience at home what happened during a football match. We argue that the transparency of seeing is the product of an artfully instructed process whereby the pundit shows what should be seen, how it should be made accountable, and what the audience should expect in order to fully appreciate what they see. The paper shows how broadcasted match analysis expertise interactionally achieves this through the time-critical linking of talk, gesture, and technological environment.