Abstract

Transnational corporations of a democratic and ethical calibre have the global reach to contribute to solving problems that they originally helped create, and are potentially better equiped than governments to make just and equitable decisions. In this article the transformation of organizations, and, as a result, of society, is seen as contingent on the way in which professionalism and values, seen as standards of a desirable and worth‐while life, contextualise each other. Corporations require adequate value maintenance and development, and a number of ‘actionable items’ are suggested through which professionalism in the context of an inner ethical ‘base’ standards can enter into the ‘bloodstream’ of a corporation and help to achieve the ‘triple bottom line’. Each of these is discussed in terms of a complementary pair of values which need to be held in tension. Items include the development of norms in a professional context, the nature of leadership, recruiting practices, and the development and role of codes of conduct