Abstract

The concept of reputation has hardly been analyzed by philosophers. My analysis presents a puzzle: reputation is a portrayal of who one is. However, it is dependent on others. This description contradicts David Oderberg’s analogy between reputation and property. I discuss the relation of reputation to gossip and conclude that we should take spreading information seriously. We should go back to the original meaning of gossip: the term “Godsib,” meaning godfather. In our global village we are all entrusted with other’s identities. We should pave our way with that information in a manner that would manifest great care. But this does not mean that these people are exempt from responsibility: the chain that ends in reputation starts with how you behave. It is your very identity that you entrust to other people—make sure to behave in a way that would result in the reputation you want to deserve.