Rap and the Recording Industry

Business and Society Review 115 (1):107-120 (2010)
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Abstract

ABSTRACTNothing in the music industry has been more controversial than so‐called gangsta rap. This article examines the behavior of the major recording labels involved with rap music, and how they have responded to calls from the minority community and various politicians to clean up the offensive lyrics associated with the genre. In large part, the companies have basically ignored their critics and continued to market gangsta rap because for years it had been so highly profitable. Their basic tactic has been to diffuse responsibility and distance themselves from rap by allowing subsidiaries to handle that part of the business. The industry's behavior is certainly troubling. I argue that, at the very least, the companies should have met the “moral minimum” to avoid harm and correct social injuries by censoring certain lyrics. Unfortunately this never occurred, and, in the end, only declining sales appear to have had any mitigating effects on gangsta rap

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