Abstract

The consumption of traditional meat is currently being challenged by the rise of meat alternatives claimed to be more beneficial for the environment and non-human animals. One of the peculiarities of these products lies in their attempt to replace meat through the close imitation of its sensory qualities, which poses relevant philosophical questions: What are the purported reasons that motivate this imitation, instead of the promotion of different but sustainable foods that break with the imagery of meat eating? And, if eating meat is considered morally wrong, what is the moral status of the simulation of a wrong act? Our aim is to address these questions to shed new light on the ethical claims that constitute, in fact, one of the major advantages of these products. Firstly, we introduce the aims and functions of simulating meat sensory qualities. Subsequently, we investigate whether the imitation of meat can be found morally acceptable on consequentialist grounds. Lastly, we raise the question of whether there is room for claiming that imitating meat is morally wrong even if its consequences are overall better, from the point of view of non-consequentialist ethical frameworks. We conclude that there are not compelling reasons for considering meat imitation as morally undesirable.